When a T-Shirt Manufacturer States,"We Sell It Only in Black

question 117

Multiple Choice

When a T-shirt manufacturer states,"We sell it only in black because that way we can buy plenty of black fabric and run our plant efficiently," its statement reflects the views that were popular in which era of the evolution of marketing?

• A) production-oriented
• B) sales-oriented
• C) market-oriented
• D) value-based marketing
• E) economics-oriented

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Definitions:

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The cost of forgoing the next best alternative when a decision is made to choose one option over others.

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