Julia Is Considering a Career in Marketing

question 121

Multiple Choice

Julia is considering a career in marketing.She is concerned about the image of marketers as fast-talking,high-pressure people who care only about making a sale.When reading about the core aspects of marketing,Julia is relieved to see that in marketing

• A) all parties to the transaction should be satisfied.
• B) promotion is the most important consideration, followed by pricing decisions.
• C) decisions are made regarding how a product is designed.
• D) customers are not considered until the product is ready for sale.
• E) distribution is controlled by customers.

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Definitions:

Society's View

Represents the collective opinions, values, and attitudes of a community or population towards different issues or entities.

Opportunity

A favorable situation or condition that enables the achievement of a goal or the fulfillment of a need.

Business Ethics

The study and examination of moral and ethical principles in the business environment, focusing on the conduct of individuals and organizations.

Age

A measure of the length of time that an individual has lived or a thing has existed.