__________ Is Communication by a Marketer That Informs,persuades,and Reminds Potential

question 141

Multiple Choice

__________ is communication by a marketer that informs,persuades,and reminds potential buyers about a product or service so as to influence their opinions and elicit a response.

• A) Pricing
• B) Promotion
• C) Placement
• D) A relational orientation
• E) Value cocreation

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Definitions:

Market Adjustment

The process by which market forces of supply and demand determine prices and quantity of goods and services, leading to an equilibrium state.

Price-taker Market

A market situation where individual sellers or buyers have no control over the price of a product, typically seen in perfectly competitive markets.

Long-run Equilibrium

This is a condition where all factors of production and outputs in an economy or market are optimized and can vary to reach a state of general equilibrium.

Price-taker Industry

An industry in which individual firms have no control over the price of their product and must accept the market price set by the forces of supply and demand.