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If a Firm Adopts a CRM Business Philosophy, It Most

question 45

Multiple Choice

If a firm adopts a CRM business philosophy, it most likely has a(n) ________ orientation with its customers.

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Definitions:

Future Cash Flows

Projections of the amount of money that is expected to be generated by an investment in the future.

Financial Assets

Assets that derive value from a contractual claim, such as bank deposits, stocks, bonds, and derivatives.

Real Asset

Physical or tangible assets such as real estate, commodities, and natural resources that have intrinsic value.

Bonds

Fixed-income investments where an investor loans money to an entity (corporate or governmental) which borrows the funds for a defined period of time at a fixed interest rate.

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