As Your First Assignment in an Advertising Agency, Your Manager

question 44

Essay

As your first assignment in an advertising agency, your manager asks you to come up with messages for three billboards promoting the university you attended. The manager wants one ad for each of the three types of promotion objectives. Create an example of a one-sentence billboard advertising message for each objective: inform, persuade, and remind.

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Definitions:

Organisational Strength

The capabilities and resources that give an organization a competitive edge or superior performance ability.

SWOT Analysis

A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Out-Dated Facilities

Out-dated facilities refer to buildings, equipment, or infrastructure that are old, obsolete, and no longer efficient or effective for their intended purpose.

Environmental Opportunities

Refers to circumstances in the external environment that an organization can exploit to its advantage, often related to sustainability, market trends, or regulatory changes.