The Eight-Second Rule Refers to the View That

question 1

Multiple Choice

The eight-second rule refers to the view that

• A) if a website doesn't attract a consumer's attention in the first eight seconds, the consumer will move on to a different site.
• B) customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.
• C) any online purchase should take no more than eight seconds to complete.
• D) prospective customers will not wait longer than eight seconds for a response in a chat room.
• E) 50 percent of online consumers will spend less than eight seconds viewing a single webpage.

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Definitions:

Equality

In accounting, the concept that the sum of debits must equal the sum of credits in a transaction.

Subsidiary Ledger

A detailed ledger that contains all the transaction details of a specific account, which is summarized in the general ledger.

Accounts Payable

Liabilities or money owed by a company to its creditors or suppliers for goods and services received but not yet paid for.

General Ledger

A comprehensive record of all financial transactions that occur within a company, organized by account.