Mars,IncUses __________ Technology to Help Customers Decorate M&M's with Personal

question 159

Multiple Choice

Mars,Inc.uses __________ technology to help customers decorate M&M's with personal photos and messages.

• A) bot
• B) cookie
• C) choiceboard
• D) filtering
• E) print screen

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Definitions:

Operating Leverage

A measure of how sensitive net operating income is to a given percentage change in dollar sales.

Net Operating Income

The income derived from a firm's core business operations, not including taxes and interest expenses.

Contribution Margin Ratio

A ratio that measures the percentage of sales revenue remaining after deducting variable costs, indicating the portion of sales available to cover fixed costs and generate profit.

Variable Expense Ratio

A ratio computed by dividing variable expenses by sales.