Examlex
________ websites are often designed to engage the visitor in an interactive experience involving games,contests,and quizzes with electronic coupons and other gifts as prizes.
Self-concept
An individual's perception of oneself, including beliefs, feelings, and thoughts about personal identity and capabilities.
Selective Perception
The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.
Stimulus Discrimination
The learned ability to distinguish between similar stimuli and respond only to the actual stimulus associated with a reward or punishment.
Selective Retention
The psychological process whereby people more easily remember information that is consistent with their beliefs, values, and previous experiences, often leading to biased recollection.
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