The Solicitation of a Consumer's Consent (Called "Opt-In")to Receive Email

question 142

Multiple Choice

The solicitation of a consumer's consent (called "opt-in") to receive email and advertising based on personal data supplied by the consumer is referred to as

• A) collaborative marketing.
• B) personalization.
• C) viral marketing.
• D) choiceboards.
• E) permission marketing.

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Definitions:

RTF

Rich Text Format, a document file format that can include text formatting and images, compatible across different word processing applications.

CSS

Cascading Style Sheets, a language used to describe the presentation of a document written in HTML or XML, controlling layout, colors, and fonts.

Parameter Query

A type of database query that prompts the user to input one or more criteria values at run time, allowing for dynamic data retrieval based on user input.

Dialog Box

A small window that prompts users to enter information or make selections, often used for options, settings, or to give notifications.