In Terms of the Online Customer Experience, Customization Refers to

question 132

Multiple Choice

In terms of the online customer experience, customization refers to

• A) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• B) the website's ability to conduct sales transactions for products and services.
• C) an interactive, Internet-enabled system that allows individual customers to design their own products and services.
• D) a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
• E) the ability of a website to modify itself to, or be modified by, each individual user.

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Definitions:

Obedience Study

Research investigating how individuals comply with or obey authority, often involving instructions to perform actions.

Ethical Standards

Guidelines that dictate what is considered morally right and wrong in specific contexts, such as professional conduct.

Authority Figure

An individual who holds power or influence over others, often in a specific context like a workplace, family, or legal system.

Social Role

The part individuals play as members of a social group, which comes with specific expectations, behaviors, and responsibilities.