Permission Marketing Refers to

question 21

Multiple Choice

Permission marketing refers to

• A)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• B)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to the individual's specific needs and preferences.
• C)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
• D)the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• E)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.

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Definitions:

Hypothalamus

A region of the brain responsible for hormone production and regulation of body temperature, hunger, moods, and sleep.

Pituitary Gland

A pea-sized gland located at the base of the brain; it releases hormones that regulate growth, metabolism, and the function of other glands.

Hormones

Chemical messengers produced in the body that regulate the activity of cells or organs, crucial for many bodily functions.

Oxytocin

A hormone and neurotransmitter involved in childbirth and lactation, also associated with social bonding and behavior.