To Gauge Stickiness, a Company Monitors

question 12

Multiple Choice

To gauge stickiness, a company monitors

• A)the average time it takes customers to make a purchase from the time they log on to a website to the time they log off.
• B)the average time it takes for customers to move from one page of a website to another.
• C)the amount of time per month, in minutes, visitors spend on a company's website.
• D)the number of visits by a unique customer to the same website before an actual purchase is made.
• E)the total time, in hours and minutes, that it takes for a customer to make an online purchase.

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Definitions:

Postponement Technique

A supply chain management strategy that delays the final assembly or customization of a product until the latest possible time to reduce inventory costs and better match customer demand.

Reduction

The process of decreasing or lessening something in size, amount, or degree.

Early Customization

A strategy where a product is partially completed and then finished according to specific customer requirements closer to the time of purchase.

Bullwhip Effect

A phenomenon in supply chains where variations in demand cause progressively larger variations in supply, leading to inefficiency and excess inventory.