Which of the Following Is an Approach to Viral Marketing

question 235

Multiple Choice

Which of the following is an approach to viral marketing?

• A)embed a message in the product or service so that customers hardly realize they are passing it along
• B)use customerization to impact customer satisfaction
• C)employ choiceboards to allow consumers an easy way to share information
• D)use niche marketing to attract customers that are likely to be opinion leaders
• E)use permission marketing to avoid sending commercial messages to those who do not want them

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Definitions:

Chronicity

The characteristic of being long-lasting or persistent, especially in relation to diseases or medical conditions.

Depression

A common mental disorder characterized by persistent sadness, lack of interest or pleasure in activities, and an overwhelming sense of despair.

Maladaptive Attitudes

Unhelpful or dysfunctional beliefs that negatively influence one's behavior and emotional well-being, often contributing to psychological distress.

Aaron Beck

An influential American psychiatrist known for developing cognitive therapy, particularly for depression.