Six General Product and Service Categories Dominate Online Consumer Buying,accounting

question 66

Multiple Choice

Six general product and service categories dominate online consumer buying,accounting for about 70 percent of online sales.One category includes items such as computer software,music,and video for which

• A) prepurchase trial is critical.
• B) digital delivery is the single most important factor.
• C) audio or video demonstration is important.
• D) price and delivery time are not key factors.
• E) price and speed of delivery are the determinant sales factors.

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Definitions:

Peripheralization

The process of marginalizing a group or area, often economically or socially, making them peripheral or less central to the main focus of activity.

Industrialization

denotes the process of transforming economies from primarily agricultural to predominantly manufacturing and industrial in nature.

Primary Forces

Fundamental or principal forces driving changes or developments in various fields, such as technology, society, or economics.

Development of Cities

The process by which towns and cities are formed and become larger as more and more people begin living and working in central areas.