Careerbuilder

question 17

Multiple Choice

Careerbuilder.com has made its Monk-e-mail site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-e-mails have been sent since 2006. Careerbuilder.com is using ________ to promote its services.

• A) viral marketing
• B) opt-out marketing
• C) customerization
• D) niche marketing
• E) buzz marketing

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Definitions:

Behavioral Approach

A study of leadership that focuses on the observable actions and reactions of leaders, rather than on their mental qualities or internal states.

Personality

The combination of characteristics or qualities that form an individual's distinctive character.

Ohio State Studies

Research efforts that identified two critical dimensions of leadership behavior: consideration and initiating structure.

University Of Michigan Studies

Research projects conducted at the University of Michigan focusing on organizational behavior, leadership styles, and their impacts on performance outcomes.