The Blending of Different Communication and Delivery Channels That Are

question 202

Multiple Choice

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as

• A) multichannel marketing.
• B) strategic channel alliances.
• C) dual-track reselling.
• D) dual distribution.
• E) retail segmentation.

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Definitions:

Americanized

The process of adopting or adapting to American customs, values, and ways of life.

The Internet

A global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices.

Information

Data that is processed, organized, and contextualized to have meaning and value.

Printing Press

A mechanical device for applying pressure to an inked surface resting upon a print medium, revolutionizing the dissemination of knowledge by making books less expensive and more widely available.