There Are Three Key Reasons for Putting the Customer into Customer

question 201

Multiple Choice

There are three key reasons for putting the customer into customer solutions in selling: (1) considerable time and effort is necessary to fully understand a specific customer's requirements; (2) effective customer solutions are based on relationships among sellers and buyers; and (3)

• A) it is ultimately the customer who converts a lead into a sale.
• B) only the customer knows how much it is willing to pay for any given solution.
• C) consultative selling is central to providing novel solutions for customers, thereby creating value for them.
• D) only the salesperson knows when the solution has finally been found.
• E) customers are better able to articulate their problems and solutions than sellers.

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