If You Wanted to Generate Brand Buzz for an Upcoming

question 119

Multiple Choice

If you wanted to generate brand buzz for an upcoming product using Twitter,what is the best way to implement this social network?

• A) Monitor other Twitter accounts for negative mentions of your brand.
• B) Aggressively defend your brand on your Twitter account.
• C) Develop an official Twitter profile, recruit followers, and show photos of the product.
• D) Create an account and tweet about the launch the day before releasing the product.
• E) Create content that relies mostly on professional networking and job searching.

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Definitions:

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Limited and Bundled Choices

This term refers to a marketing and sales strategy where consumers are offered packages or bundles of goods or services with few alternatives, limiting their choices to predetermined sets.

Concept

An abstract idea or a general notion that exists in the mind as part of the thinking process.

Paradox of Voting

A situation in economic theory where the cost of voting (time, effort) outweighs the apparent benefits, leading to the question of why people vote.