All of the Following Statements Are True About Using Sex

question 226

Multiple Choice

All of the following statements are true about using sex appeals in advertising except which?

• A)Sexual content is most effective when there is a strong fit between the use of a sex appeal in the ad and the image and positioning of the brand.
• B)Sex appeals increase attention by helping advertising stand out in today's cluttered media environment.
• C)Sexual content in ads does not always lead to changes in recall,recognition,or purchase intent.
• D)Sex appeals can be found in almost any product category,from automobiles to toothpaste.
• E)When using sex appeals,the advertiser must be sure that the appeal is strong enough to get the audience's attention and concern but not so strong that it will lead them to tune out the message.

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Definitions:

Documentation

The written or printed material that provides official information or evidence or that serves as a record.

Visual

Pertaining to sight or the ability to see, often used in the context of graphical or pictorial representation of information or concepts.

Verifying Quality

The process of checking and ensuring that a product, service, or system meets specified standards or requirements.

Business Messages

Communications conveyed within or outside a business, typically involving information related to operations, services, or products.