If a Brand Manager Wanted to Use LinkedIn to Promote

question 126

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his or her brand,the best option would be to

• A) use profiles of company employees for business-to-business image building and networking with industry-related groups.
• B) monitor profiles for negative mentions of the brand.
• C) create a profile for the brand with a fictional "typical" brand user.
• D) try to accumulate online "followers" for the business.
• E) request to be linked with potentially lucrative customers.

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Definitions:

Explanatory Power

The ability of a statistical model to account for the variability of a given data set, explaining how well the model represents the data observed.

Fama and French

Economist researchers known for their development of a three-factor model to explain stock returns based on market risk, size, and book-to-market value factors.

Firm Size

A measure of a company's size, often determined by its market capitalization, number of employees, or total assets.

Explanatory Power

The ability of a statistical model to account for a variation in a dependent variable through one or more independent variables.