If a Brand Manager Wants to Explain the Benefits of Using

question 115

Multiple Choice

If a brand manager wants to explain the benefits of using a complex product to consumers, the best social network to use is

• A) YouTube.
• B) LinkedIn.
• C) Facebook.
• D) Twitter.
• E) Google Chrome.

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Definitions:

Diminishing Returns

A principle stating that as additional units of a variable resource are added to a fixed resource, the marginal product of the variable resource will eventually decrease.

Fixed Input

A production factor that remains unchanged regardless of the level of output in the short run.

Marginal Product

The additional output generated by employing one more unit of a particular input, keeping other inputs constant.