Figure 16-5 -According to Figure 16-5,C Is the Performance Measure Referred to Measure

question 12

Multiple Choice

Figure 16-5
-According to Figure 16-5,C is the performance measure referred to as

• A) cost per click.
• B) click through rate.
• C) cost per action.
• D) conversion rate.
• E) cost per thousand.

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Definitions:

Double Taxation

The imposition of two or more taxes on the same income, asset, or financial transaction, often seen in international business where income is taxed in both the source and the resident country.

Secured Bond

A bond backed by collateral to decrease the risk of default.

Due Process

A fundamental legal principle that ensures fair treatments and procedures are followed by the government before depriving a person of life, liberty, or property.

Fourth Amendment

A provision in the U.S. Constitution protecting individuals from unreasonable searches and seizures by the government.