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An Announcement That Apple Has Just Introduced a New Version

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An announcement that Apple has just introduced a new version of its iMac personal computer is an example of which type of publicity tool?


Definitions:

Total Quality Management

A management approach aimed at embedding awareness of quality in all organizational processes.

Customer Relationship Management

A strategy for managing an organization's relationships and interactions with customers and potential customers.

Customer Preferences

Refers to the desires, tastes, or inclinations that customers have regarding products or services, which can influence their buying behavior.

Internal Customers

Employees or departments within an organization that rely on others within the same organization for products, services, or information.

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