Which of the Following Statements About Sales Tests Is Most

question 287

Multiple Choice

Which of the following statements about sales tests is most accurate?

• A)In sales tests,additional product information,product samples,or premiums are offered to an ad's readers or viewers,and ads generating the cost inquiries are presumed to be the most effective.
• B)In sales tests,a question such as,"What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)Sales tests involve studies such as controlled experiments and consumer purchase tests to measure retail sales.
• D)In a sales test,respondents are asked questions to measure changes in their attitudes after an advertising campaign,such as whether they had a more favorable attitude toward the product advertised.
• E)In a sales test,respondents are first shown an ad and then asked whether their previous exposure to it was through reading,viewing,or listening.

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Definitions:

First Immigrant

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A concept referring to the United States as a nation influenced by multiple cultures and ethnicities, transcending traditional national boundaries.

Randolph Bourne

An American intellectual and essayist who critiqued US participation in World War I and is best known for his essay "Trans-National America."

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The movement of people from Mexico to other countries, especially the United States, for various reasons including economic, family reunification, and political.