Marketers Can Use One of Two Communication Strategies: the First

question 49

Multiple Choice

Marketers can use one of two communication strategies: The first strategy uses Facebook pages and YouTube channels,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are ________ and the second one targets consumers who are

• A)passive receivers;active receivers.
• B)an older demographic;a younger demographic.
• C)wealthy;disadvantaged.
• D)active receivers;passive receivers.
• E)evangelists;brand ambassadors.

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Definitions:

Partnership Act

Legislation governing the operation of partnerships, detailing the rights and responsibilities of each partner.

Partnership Creditors

Individuals or entities to whom a partnership owes money or has a debt obligation.

Personal Assets

Items of economic value owned by an individual, which can include tangible items like property and vehicles or intangible assets.

Proprietorship

A business structure owned by a single individual where there's no legal distinction between the owner and the business entity.