Which of the Following Statements About the Role of Social

question 32

Multiple Choice

Which of the following statements about the role of social media for PepsiCo's "Test Drive" YouTube video/ad is most accurate?

• A) The purpose of the video was to reinvigorate sales of the Pepsi Next brand.
• B) For Pepsi, advertising the "Test Drive" video on Facebook was much more expensive from a CPM standpoint than two 30-second TV spots placed on NBC's The Voice.
• C) Pepsi created a new social-media driven website called Pepsi MAX NASCAR with Danica Patrick as the spokesperson following the success of the "Test Drive" video.
• D) The Pepsi MAX "Test Drive" video followed the successful "Uncle Drew" TV ads.
• E) The video showed testimonials of Pepsi MAX as a new, great-tasting energy drink in the introduction stage of its product life cycle, informing users that it has "all the sugar and twice the caffeine" as regular Pepsi.

---

Definitions:

Specialized Tasks

Specific activities or duties that require particular skills or knowledge, often designated to individuals or teams with those skills.

Work Procedures

Guidelines or rules designed to outline the preferred method of accomplishing tasks efficiently and effectively within a workplace.

Paired Comparison

A method used to evaluate, rank, or choose between alternatives by comparing them directly with each other in pairs.

Ranking

Ranking is the act of ordering or classifying entities based on criteria or performance, often used for comparison or competitive purposes.