As a Performance Measure for Social Networks, the Interaction Rate

question 101

Multiple Choice

As a performance measure for social networks, the interaction rate is

• A) the total number of people who are fans of the post divided by the total number of people in the target demographic.
• B) the number of people who "like" a post.
• C) the number of people who read a post on a page divided by the total number of people seeing the post.
• D) the number of people who connect with a post divided by the total number of people seeing the post.
• E) the number of people who visit the product website and click on at least one link.

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Definitions:

Elaboration Likelihood Model

A theory in social psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change, distinguishing between central and peripheral routes.

Infomercial

A television program that combines information and advertisement to promote a product or service in an informative manner.

Endorsing

The act of giving one's public approval or support to someone or something.

Elaboration Likelihood Model

A theory explaining how people might change their attitudes in two ways, either through deep, thoughtful consideration of arguments (central route) or through superficial cues (peripheral route).