A Fixed Amount of Money Paid to the Site for Every

question 99

Multiple Choice

A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as

• A) click-through rate (CTR).
• B) cost per thousand (CPM).
• C) fixed fee rate (FFR).
• D) cost per action (CPA).
• E) cost per click (CPC).

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Definitions:

Net Income

A company's earnings left after subtracting expenses, taxes, and any other charges from the total revenue.

Prepaid Expenses

Payments made in advance for goods or services to be received in the future, recorded as assets until used or consumed.

Accounts Receivable

Money owed to a business by its customers for goods or services that have been delivered or used but not yet paid for.

Net Income

The residual income of a company once every expense and tax payment has been extracted from revenue.