A Fan Source Is

question 114

Multiple Choice

A fan source is

• A) a pool of social media users with a propensity to interact with brands, including recommending them to friends.
• B) where a social network following comes from-with fans coming from a friend being more valuable than those coming from an ad.
• C) all Facebook fans in the target demographic for a particular brand.
• D) the number of fans who interact with a Facebook page.
• E) the number of fans who are evangelists for a brand.

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Definitions:

Net Present Value

A method used in capital budgeting to evaluate the profitability of an investment or project, calculated by subtracting the present value of cash outflows from the present value of cash inflows.

Sales Forecast

An estimate of the amount of sales that a company expects to achieve in a certain period.

Discount Rate

The interest rate used to discount future cash flow to its present value, reflecting the time value of money and risk of the cash flow.

Project Life

The total duration from the initiation to the completion of a project, covering all stages of development and execution.