What Are the Three Performance Measures Brand Managers Typically Use

question 47

Essay

What are the three performance measures brand managers typically use to assess the inputs or costs of social media? In your response, provide an example of what the payment terms would be for an advertiser. Also, identify the advantages and disadvantages of each metric.

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Definitions:

Machine

Equipment or apparatus designed to perform a specific task in the manufacturing process.

Present Value

The immediate worth of anticipated money or streams of cash flows, computed with an agreed-upon rate of return.

Cash Inflows

Money received by a business from its operational, financing, and investing activities.

Discount Rate

The interest rate used to discount future cash flows of a financial instrument; a measure of the time value of money.