Most Advertising Messages Are Made Up of Two Elements, Which

question 113

Multiple Choice

Most advertising messages are made up of two elements, which are

• A) rhetorical and persuasive.
• B) informational and persuasive.
• C) functional and creative.
• D) functional and persuasive.
• E) informational and rhetorical.

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Definitions:

Morality

Principles concerning the distinction between right and wrong or good and bad behavior; a system of values and ethics that guides individuals and societies.

Duty-Based Ethics

An ethical philosophy rooted in the idea that every person has certain duties to others, including both humans and the planet. Those duties may be derived from religious principles or from other philosophical reasoning.

Duties

Obligations or responsibilities imposed by law, contract, or societal norms.

Ethics

A branch of philosophy dealing with what is morally right or wrong, encompassing moral principles that govern an individual's behavior or conducting an activity.