While Many Commercials That Use Humorous Appeals Gain the Attention

question 37

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience,they

• A)rely on celebrities so they are very expensive.
• B)contain no information to help consumers.
• C)do not appeal to either men or women.
• D)wear out quickly,boring the consumer.
• E)don't appeal to the Generation Y cohort.

---

Definitions:

Substitution Effect

The shift in consumption tendencies brought on by changes in the relative value of goods, compelling consumers to opt for an alternative product.

Utility Function

A mathematical representation that ranks alternatives according to their utility for an individual, illustrating preferences over a set of goods and services.

Substitution Effect

The change in consumption that results from a change in the price of one good relative to the prices of other goods, holding utility constant.

Income Effect

The change in consumption that results from a change in real income or purchasing power.