Advertisers Use a Mix of Media Forms and Vehicles to Maximize

question 245

Multiple Choice

Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing

• A) reach.
• B) frequency.
• C) costs.
• D) ratings.
• E) appeal.

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Definitions:

Distribution Strategy

The plan a company uses to ensure its products or services are delivered to the end-users efficiently, including channels, logistics, and market coverage.

Information Infrastructure

The foundational physical and digital facilities and components that provide the backbone for communication and information services.

Easy Access

The feature of being simple to approach, reach, enter, or use by consumers or users.

Product Development Strategy

A plan guiding the creation, design, and marketing of new or improved products to meet customer needs and market demand.