Consumer-Oriented Sales Promotions Are

question 38

Multiple Choice

Consumer-oriented sales promotions are

• A) sales tools like coupons and premiums used to support a company's advertising and personal selling directed to ultimate consumers.
• B) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• C) methods used to get a nonpersonal, indirectly paid presentation of a company or its products.
• D) advertisements that show actual consumers using the product.
• E) sales promotions that supplement advertising and personal selling but are directed to wholesalers, retailers, or distributors.

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Definitions:

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Opioid Analgesic

A type of medication used to relieve moderate to severe pain by acting on the nervous system.

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Selective Norepinephrine Reuptake Inhibitor

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