When Preparing to Go Shopping After the Christmas Holidays, Christy

question 92

Multiple Choice

When preparing to go shopping after the Christmas holidays, Christy actively scans the ads in the local newspaper for coupons and contests. While in the store, Christy also looks for free samples of new products and products she hasn't purchased previously. The coupons, contests, and free samples are all examples of

• A) advertising.
• B) publicity.
• C) sales promotion.
• D) personal selling.
• E) direct marketing.

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Definitions:

Behavior Modification

The use of empirically demonstrated behavior change techniques to improve behaviors, such as reinforcing desirable behaviors and reducing unwanted ones.

Behavioral Activation

A therapeutic approach that seeks to help individuals engage more in activities they find meaningful or enjoyable to improve mood and reduce depression.

Positive Punishment

An operant conditioning concept where an undesirable behavior is followed by an unpleasant stimulus to decrease the behavior's occurrence.

Bobo Doll

An experiment that demonstrated how children can learn aggressive behaviors through the observation of adult behavior.