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According to Tracee Larocca, brand creative director at Taco Bell, the restaurant chain recognized a cultural shift from 'food as fuel' to
Regression Toward the Mean
A statistical phenomenon where extreme scores on a variable tend to be closer to the mean upon subsequent measurements.
One-group Pretest-posttest Design
An experimental design where a single group of participants is tested before and after an intervention to assess its effect.
Extreme Scores
Extreme scores refer to the most unusually high or low values in a data set, which can significantly influence statistical analyses and interpretations.
Selection Differences
Disparities between groups in an experimental study that can affect the outcome, often resulting from non-random assignment.
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