Three Common Trade-Oriented Sales Approaches Are Targeted Uniquely to Wholesalers,retailers,and

question 260

Multiple Choice

Three common trade-oriented sales approaches are targeted uniquely to wholesalers,retailers,and distributors: allowances and discounts,__________,and training of distributor's sales forces.

• A) reminder advertising
• B) cooperative advertising
• C) pioneering advertising
• D) competitive advertising
• E) comparative advertising

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Definitions:

Intensity

The degree of strength, force, or energy in a phenomenon such as light, sound, or an emotion.

External Sources

Pertains to information or influences that come from outside an individual or system, as opposed to internal or innate sources.

Self-initiated

Actions or activities that are begun or carried out by an individual independently, without external prompting or instruction.

Successful Outcome

The achievement of desired goals or results from a particular process or activity.