Figure 14-2 -To Communicate with Consumers,a Company Can Use One or More

question 161

Multiple Choice

Figure 14-2


-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2,the promotional element labeled C represents

• A) advertising.
• B) personal selling.
• C) public relations.
• D) sales promotion.
• E) direct marketing.

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Definitions:

Psychoanalytic Feminism

A branch of feminist theory applying psychoanalytic principles to explore the foundations of gender inequality and the psyche.

Radical Feminism

is a perspective within feminism that calls for a dramatic restructuring of society to eliminate male supremacy.

Marginalization

The social process by which certain groups are pushed to the edge of society economically, politically, and socially, limiting their access to resources and opportunities.

Global Location

Pertains to the specific geographical position of entities or phenomena in the context of the world's map, emphasizing their interconnectedness in global processes.