The Online Advertising Market Has Grown from Its Initial Focus

question 323

Multiple Choice

The online advertising market has grown from its initial focus on simple text ads to a much larger set of options.There are five key categories of online advertising.They are search,__________,classified,referral,and e-mail.

• A) show
• B) track
• C) monitor
• D) content
• E) display

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Definitions:

Historical Rate

The exchange rate used to convert foreign currency amounts involved in a transaction to the reporting currency based on the rate in effect at the time of the transaction.

Current-Rate Method

An accounting method used in translating the financial statements of a foreign subsidiary, where all current and non-current items are translated at the current exchange rate.

Functional Currency

The primary currency used by a business or entity in its daily operations.

South African Rand

The South African Rand is the official currency of South Africa, denoted by the symbol ZAR.