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What are the steps to develop an advertising program?
Social Movements
Collective, organized efforts by groups of people to promote or resist change in society based on shared interests or values.
Marginalized Identity
Social positioning of an individual or group as peripheral or lesser within a society due to factors like race, gender, sexuality, and socioeconomic status.
Prosumption Theory
A concept that blurs the lines between production and consumption, suggesting that consumers increasingly participate in the production of what they consume.
Queer Theory
An interdisciplinary field that challenges normative models of gender and sexuality, focusing on the deconstruction of identities and the politics of normativity.
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