The Promotional Mix Refers to

question 206

Multiple Choice

The promotional mix refers to

• A) the three underlying appeals used that make promotions effective: sex appeal, humor appeal, and fear appeal.
• B) the combination of both paid and nonpaid marketing tools used to promote product interest.
• C) the set of promotional tools designed to motivate prospective buyers to purchase products and services: awareness, interest, evaluation, trial, and adoption.
• D) the composition of the objectives of the promotion: to inform, to persuade, to remind, and to phase out.
• E) the combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product.

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Definitions:

Articles of Incorporation

Official documents filed with a government body to legally document the creation of a corporation.

Directors' Power

The authority granted to the board of directors of a company to make decisions on behalf of the company within the scope of their roles.

Tender Offer

A financial term referring to a public bid by a person or company proposing to buy shares from shareholders of a public company at a specified price within a certain time.

Full Market Value

The highest price a willing buyer would pay and a willing seller would accept for an asset in an open and competitive market.