Because Advertising Is Expensive, Marketers Want to Be Certain the Advertisements

question 165

Multiple Choice

Because advertising is expensive, marketers want to be certain the advertisements they run communicate the intended message to the target audience. In order to accomplish this communication goal, marketers conduct ________ before advertisements are placed in a medium.

• A) pretests
• B) double blind tests
• C) efficacy trials
• D) aided recall tests
• E) sales tests

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Definitions:

Naming Inscription

An inscription on an artifact, building, or monument that names the maker, sponsor, or purpose of the item, often used for dedication or commemoration.

Theotokos

is a title used in Christianity, particularly in Eastern Orthodoxy, referring to the Virgin Mary as the Mother of God, emphasizing her role in Christ's conception.

Empress Zoe

A Byzantine empress of the 11th century known for her political influence and succession of husbands to maintain power.

Hagia Sophia

A monumental structure in Istanbul, originally built as a Christian cathedral, later converted into a mosque, and now a museum.