Because Advertising Is Expensive, Marketers Want to Be Certain the Advertisements

question 165

Multiple Choice

Because advertising is expensive, marketers want to be certain the advertisements they run communicate the intended message to the target audience. In order to accomplish this communication goal, marketers conduct ________ before advertisements are placed in a medium.

• A) pretests
• B) double blind tests
• C) efficacy trials
• D) aided recall tests
• E) sales tests

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Definitions:

Annual Number

A quantity or statistic that is reported or measured once every year.

Live Births

The number of babies born alive in a given time period and region.

Demographic Transition Theory

A concept explaining how a nation moves from having high birth and death figures to low ones as it progresses from a pre-industrial to an industrial economic system.

Preindustrial

pertains to the period or society before the widespread adoption of industrialization, characterized by agrarian economies and limited technological advancement.