Disney Uses an Integrated Marketing Communications Program (IMC)to Promote Group

question 213

Multiple Choice

Disney uses an integrated marketing communications program (IMC) to promote group travel to its theme parks because

• A)its strategy includes using all types of promotional activities that deliver a consistent message.
• B)it does not want to reach any member of its target audience more than once to conserve resources.
• C)IMC is less expensive than other forms of promotion,such as public service announcements.
• D)if it didn't,Disney would have to use indirect personal selling.
• E)it is more concerned about frequency of attendance than geographic reach.

Identify the rights and obligations associated with patents, copyrights, trademarks, and industrial designs.

Recognize the significance of marking products with "patent pending" and its legal implications.

Understand the process and requirements for obtaining a patent and the rights conferred by a patent.

Identify the process of protecting novel designs under the Industrial Design Act.