In a Feedback Loop, a Response Refers to

question 65

Multiple Choice

In a feedback loop, a response refers to

• A) the number of times a consumer must hear a message before it can be accurately decoded.
• B) the impact the message had on the receiver's knowledge, attitude, or behaviors during the communications process.
• C) the positive or negative feedback that a consumer expresses immediately after exposure to a company's message.
• D) the impact, either positive or negative, that occurs when one consumer interprets a firm's message through word of mouth to another potential consumer using his or her own words.
• E) the length of time required for a typical customer to associate a specific slogan, theme, melody, or logo with a specific product brand.