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Figure 14-2
-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2,the promotional element labeled B represents
Organizational Setting
The context within which an organization operates, including its culture, structure, and external environment.
Behavioral View
An perspective that focuses on understanding and analyzing human behavior based on observable actions and reactions.
Creativity
The ability to produce original and valuable ideas or solutions.
Producing New Ideas
The act of generating innovative concepts or solutions that have not been thought of before.
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