A Nonpersonal, Indirectly Paid Presentation of an Organization, Product, or Service

question 282

Multiple Choice

A nonpersonal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product announcement is referred to as

• A) direct sales.
• B) publicity.
• C) direct marketing.
• D) a public service announcement.
• E) personal selling.

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Definitions:

Positive Self-Image

The perception of oneself in a favorable or affirming manner, often associated with confidence and well-being.

Authoritative

Characterized by an assertive and reasonable approach, especially in leaders, that is often effective in guidance, discipline, and setting standards.

Happy

A state of well-being and contentment characterized by positive emotions and life satisfaction.

Life-Span

The length of time for which a person or organism lives or a thing functions.