Which of the Following Statements About Comparative Advertising Is True

question 100

Multiple Choice

Which of the following statements about comparative advertising is true?

• A)Comparative advertisements are illegal in the United States.
• B)Comparative advertisements are disliked by most consumers and thus attract negative attention for the advertiser's brand.
• C)Comparative advertisements need market research to provide legal support for their claims.
• D)Comparative advertisements are a form of institutional advertising.
• E)Comparative advertisements are rarely constructed to be persuasive.

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Definitions:

Infant-Directed Speech

A type of speech characterized by a higher pitch, slower rate, and exaggerated intonation patterns, used by adults when speaking to babies, facilitating language acquisition.

Affluent

Having a great deal of wealth; characterized by richness and abundance.

Language Development

The process by which individuals acquire the capacity to perceive, produce, and use words to understand and communicate.

Nativist Approach

A theory in psychology that suggests skills or abilities are innate and genetically inherited rather than learned.