Although the Lack of Control Means That It Is Rarely

question 114

Multiple Choice

Although the lack of control means that it is rarely the main element of a promotional campaign, ________ is an important part of most of them.

• A) publicity
• B) advertising
• C) personal selling
• D) sales promotion
• E) direct marketing

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Definitions:

Chris Rock

An American comedian, actor, writer, and producer known for his stand-up comedy and roles in film and television.

Driving While Black

A term that refers to the racial profiling and disproportionate stopping of African American drivers by police based on their race.

Demographics

Statistical data relating to the population and particular groups within it, often analyzed for social and economic research.

Minority

A sociodemographic group that is not in the majority within a given population or society.