Research Indicates That Publicity Followed by Advertising with the Same

question 96

Multiple Choice

Research indicates that publicity followed by advertising with the same message

• A)undermines the credibility of the first message and therefore lessons its effect.
• B)increases the positive response to the message.
• C)decreases the positive response to the message even if it is delivered by a well-known spokesperson.
• D)is less effective than publicity followed by a sales promotion,such as a contest or product sample.
• E)is no more or less effective than when used alone.

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Definitions:

Neuroscience Perspective

takes into account the brain's structure, function, development, genetics, and biochemistry to understand behavior and cognitive functions.

Behavior

Refers to observable actions or responses of an organism, often in response to external stimuli.

Blood Chemistry

An analysis of blood samples to measure the levels of certain substances in the blood, used to evaluate general health or diagnose a variety of conditions.

Cognitive Perspective

An approach in psychology that emphasizes internal mental processes, including how people perceive, think, and solve problems.