DLS Cosmetics Is Trying to Create Brand Awareness by Sending

question 166

Multiple Choice

DLS Cosmetics is trying to create brand awareness by sending households free samples of its products. These free samples are examples of

• A)free advertising.
• B)personal selling.
• C)sales promotions.
• D)free publicity.
• E)direct sales.

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Definitions:

Warm

Exhibiting kindness, friendliness, and compassion towards others.

Personal Communication Style

Verbal and nonverbal communication style for a unique approach to sending and receiving information.

Behavior

The way in which one acts or conducts oneself, especially towards others.

Personality

A set of emotional, cognitive, and behavioral patterns that define an individual's unique character.